The SEO WTF Small Business SEO course
At SEO WTF we are committed to making SEO accessible to every small business owner who wants to increase their online visibility. We've created our no-nonsense course to help small business owners access expert SEO training without the big fees that others charge and the egos others promote.
Off-Page SEO for Small Businesses
Off-page SEO refers to all the activities conducted outside of a website to improve its search engine rankings. Unlike on-page SEO, which involves optimising elements within your site, such as content and meta tags, off-page SEO is about boosting credibility, relevance, and authority through the eyes of search engines and users. This is primarily achieved by getting other reputable places on the Internet (pages, sites, people, etc.) to link to or promote your website, effectively "vouching" for the quality of your content. Building a strong off-page SEO strategy can involve a range of tactics.
One of the most critical components of off-page SEO is link building. Search engines like Google use backlinks to indicate the linked-to content's quality. A site with many high-value backlinks will generally rank higher than an otherwise equivalent site with fewer backlinks. The quality of links is far more important than quantity; thus, earning a few links from well-respected websites can be more beneficial than many links from lesser-known sites.
This module covers:
1. How to create a Google My Business listing
2. Backlinks
3. How to Earn Backlinks
By implementing SEO WTF's specific Off-Page SEO strategies to their small business website, course participants will:
-Have greater visibility in search engine results
-Reach more potential customers online
-Have greater control over the success of their small business
-Understand how search engines work and how to use that to their advantage
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